Marketing & sales diagnosis
Why do we generate many leads but close few sales?
A large lead count can hide poor intent, duplicated records, slow response, weak qualification, unclear ownership, inconsistent follow-up, or an offer that does not address the buyer’s risk. Audit the complete path from enquiry to lost reason before demanding more volume.
What to do next
- Define a qualified opportunity with sales, not only marketing.
- Record source, response time, owner, stage movement, value, and lost reason in the CRM.
- Review calls and objections to distinguish lead-quality problems from sales-process problems.
- Feed closed revenue and lost reasons back into campaign and content decisions.
Assess your situation before making a decision
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