Marketing & sales diagnosis
Should a B2B company use Google, Meta, or LinkedIn?
There is no universally best platform. Google is useful when buyers actively search; LinkedIn can reach professional roles and named accounts; Meta can build efficient reach, education, and remarketing. The right mix depends on contract value, buying cycle, audience size, creative proof, sales capacity, and measurement quality.
What to do next
- Map where each member of the buying committee researches and compares.
- Estimate reachable audience, expected conversion, contract margin, and minimum test budget.
- Assign each channel a job: demand capture, demand creation, proof, or nurture.
- Run a bounded test with one qualified outcome and a stop-or-scale rule.
Services that should work together
One commercial problem often crosses specialties; use these links to understand each service’s role.
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